Sterling Bank under fire for ‘nasty’ Agege bread Easter ad

Sterling Bank Plc is under fire for publishing a post that compared the resurrection of Jesus Christ to the rise of Agege bread on its social media page and subscriber mail. In its Easter celebration messages, the bank shared a post with the quote, “Like Age Bread, He Rose” on its social media handles, but the message has drawn widespread criticism from many Christians. On Sunday, social media users lampooned the bank, describing the message as insensitive and insulting to Christians. Many users demanded that the post be removed immediately and that the bank issue an apology. A user asked the bank to penalize its communications team. “Unless they are equally complicit, Sterling Bank management should clear out their corporate communications team on Tuesday,” respected public relations and communications expert Chido Nwakamma wrote on Facebook. In its reaction to the criticism, the bank removed the post on its social media page and replaced it with an apology. “…He who has never sinned, cast the first stone,” he posted in a new message, citing Jesus Christ’s response to those who accused a woman of adultery in the Bible. “Forgive us in the spirit of Easter!” she added. “Blessed is he whose transgressions are forgiven, whose sins are covered. We humbly celebrate his resurrection, the defeat of death, and the hope of salvation.” endless problems In his reaction on Monday, the Council of Advertising Professionals of Nigeria (APCON) threatened to take the necessary measures to ensure that the bank is sanctioned for “displaying such offensive advertising in accordance with the law”. The council also described the ad as “in poor taste”, adding that it was neither submitted nor approved for display by the Advertising Standards Panel, the statutory body charged with the responsibility of ensuring ads comply with existing laws. The council added that it will ensure that no “religious belief or faith is ridiculed or any blasphemous advertisement (is) exposed in any way.” Read More Related News Here Let here it in the comment below if you do have an opinion on this; Sterling Bank under fire for ‘nasty’ Agege bread Easter ad